Let me explain.

I’m not a natural athlete. In fact, while my heart drives me to compete, my body often has other ideas, (I sometimes think I’m made of glass!!) but that doesn’t stop me, and back in 2010, I knew I wasn’t going to win an Ironman… but I did want the cap. A simple goal: be one of the first 200 athletes across the line. 

That cap became everything.  Simple, yet everything.  There was more to it than literally just the cap; the cap was a symbol.

A friend, and psychiatrist, applauded me for setting such a defined, measurable target. He said it showed clarity, motivation, and the courage to stretch beyond my comfort zone. This wasn’t just a cap anymore. It was validated by someone I respected – and who had qualified for multiple Ironman World Championships. It mattered.

What’s interesting is that the year before, my goal had simply been to finish. Which I did. But somewhere along the line, I moved the benchmark. That’s human nature, especially for driven professionals. We meet a goal, then ask: what’s next?

And yes, in case you’re wondering – I got the cap.

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🎯 The Point?

It’s not really about fitness. Or Ironman. It’s about setting a goal that challenges you, motivates you, and helps you grow; even if it’s small.

That’s why SMART goals still matter. Specific. Measurable. Achievable. Relevant. Time-bound. Simple? Yes. But powerful when set with intention.

A coach doesn’t just help you set goals; they help you stretch them. Then hold you accountable, adjust as needed, and help you reflect on the process.

Whether you’re leading a team, changing careers, or just trying to find clarity in your next step… goal setting is where progress starts.

Sometimes, it’s all about the cap.

Final thought:
When was the last time you set a SMART goal that really mattered to you?

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I’m Laurence Loxam – I’ve pushed limits in business, on mountains, and at the finish line.

Now I help elite professionals do the same, pushing past the point most people stop.

I coach CEOs, doctors, lawyers, and founders who’ve hit success, but still feel there’s more.

Together, we unlock clarity, sharpen confidence, and lead with conviction.

🔗 loxamconsultingltd.org

📩 Ready for your next leadership breakthrough? Let’s connect.

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