If you’re being coached, you’re already in rare company. You’re up there with the high-achieving minority of individuals, like Doctors, Lawyers, Founders, and CEOs. And here’s the evidence: over 30% (some reports suggest up to 70%!) of all Fortune 500 CEOs work with a coach. That should tell you something, that the higher you go, the more vital it becomes to have that space to think, challenge yourself, and grow.

I recently wrote about how to choose the right kind of coach for your situation [link]. But here’s the truth: no matter the title, coaching only works if you fully commit

Here’s the truth: investing in coaching isn’t just about the money or the hours you set aside for sessions. The real investment has to be psychological. You need to bring your IQ, EQ, and SQ… your intellectual, emotional, and social intelligence to the table.

I’ll be honest. The first time I was coached, I didn’t fully invest. I held back, kept one foot out of the process. And yes, I still got something from it. But the second time, I went all in. I trusted the process, pushed myself, and committed completely. The results were on a completely different level.

And that’s the key. Coaching works best for high performers who are willing to lean in. Whether it’s a doctor battling decision fatigue, a lawyer navigating imposter syndrome, a founder wrestling with the loneliness of scaling up, or a CEO carrying the pressure of delivering results; the growth only comes if you’re willing to invest fully.

The old adage is true: what you put in is what you get out. Coaching isn’t passive. It’s not a magic trick. It’s a partnership that demands your energy, curiosity, and willingness to grow.

If you’re still unclear on what coaching really is (versus mentoring or consultancy), I broke that down here 👇https://loxamconsultingltd.org/2025/06/26/do-i-need-a-mentor-a-counsellor-or-a-coach-lets-break-it-down/. It helps put this ‘all in’ commitment into context.

If you recognise yourself in this, perhaps it’s time to ask: what could happen if you went all in.

#ExecutiveCoaching #LeadershipDevelopment #HighPerformance #CEO #FounderLife #Doctors #Lawyers #BusinessOwners #LeadershipGrowth #WhatYouPutIn

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I’m Laurence Loxam – I’ve pushed limits in business, on mountains, and at the finish line.

Now I help elite professionals do the same, pushing past the point most people stop.

I coach CEOs, doctors, lawyers, and founders who’ve hit success, but still feel there’s more.

Together, we unlock clarity, sharpen confidence, and lead with conviction.

🔗 loxamconsultingltd.org

📩 Ready for your next leadership breakthrough? Let’s connect.